Search Engine Optimization
The digital space is growing more and more each day. How do you ensure that your business gets the visibility you need in the massive digital universe? Search Engine Optimization helps your business climb the ranks on the Search Engine Ranking Page (SERP). Majority of organic web traffic goes to sites that index in the top 10 results on Google or Bing. Since organic is one of the most relevant forms of traffic, it is important that your website is optimized to be found on search engines. Our team only follows white-hat SEO practices. While this takes more time and effort, the results are worthwhile and there is no risk of being penalized by search engines.
Our SEO Methodology
Monthly Performance Report
We begin by evaluating your online presence. We run a comprehensive audit to understand how your website is performing in its current state. Our SEO audit checks for your rank on search engines, your position in comparison to competitors, and the various areas to be optimized.
Keyword Research & Competitive Analysis
Our strategy starts with in-depth keyword research. We use multiple tools to determine which search terms are the most relevant to your target audience. We identify keywords related to your product or service that have a high search volume and low competition. The search terms that fall within this intersection present the greatest opportunity to get your website ranked, and we use them to build our search engine optimization strategy around.
An extensive search engine optimization strategy includes many different features, both on-site and off-site. On-page SEO practice include integrating keywords into the web content, developing relevant URLs, adding alt-tags to images, optimizing page speed, and more.
Off-site SEO practices involve giving your site a higher density of presence around the web. Our team builds up your base of back-links to increase your overall traffic. Methods that accomplish this include adding your website into relevant directories, increasing referrals, and digital PR.
Associated Content Strategy
Content is central to successful Search Engine Optimization. We develop a content strategy built on the defined keywords and use regular blogging to ramp up the keyword density on your website. By writing articles using search terms that are up and coming, we can capture the momentum of the keyword and rank once it gains popularity. Every content strategy has a supplemental social strategy where content is promoted throughout social networks.
Digital technology is moving towards a mobile-first model. A strong performance on smartphone or tablet devices is critical for maintaining your SEO rank. We optimize your web content for mobile search and viewing to keep your brand on the top of the SERP.
Monthly Performance Report
We track and analyze our search engine optimization efforts and package our findings in a detailed monthly report. Reports include changes in SEO performance, total and top indexing keywords, tables and graphs, as well as key insights on what this all means. Since SEO involves a longer timeline to manifest results than other digital marketing techniques, we include insights on a quarterly and yearly basis also.