Search Engine Optimization

Paid Search


 

Pay-per-click search engine marketing is a powerful way to get your brand in front of your target audience. In traditional advertising, brands pay for the ad space. In the PPC model, you only pay when your ad has been clicked, allowing for a much more efficient and impactful media spend. Paid search puts your brand at the top of the Search Engine Ranking Page for a desired set of keywords. Ranking organically through SEO is a time extensive and competitive process. A paid search campaign guarantees your website to appear above all other search results on Google or Bing. Paid search is an effective avenue for driving more traffic to your landing pages.


 


Our Paid Search Methodology


 
  • PPC Audit

  • Keyword Research

  • Competitive Analysis

  • Ad Copy

  • Campaign Setup

  • Landing Page Design

  • Landing Page Optimization

  • Short-Term Adjustments

  • Multi Digital Media Support

  • Monthly Performance Report

 


 

PPC Audit

Our digital marketing workflow always begins with an audit phase. We start by measuring any in-place PPC strategy and identifying both successes and challenges. Next, we define our specific goals and the milestones needed to achieve them.

Keyword Research & Competitive Analysis

Extensive keyword research follows in order to understand user behavior. We must identify which search terms your audience is using to find information about products or services relevant to your industry. Then, we must determine which of these keywords are facing the highest competition in the industry and have the bid that make the most use of your budget.

Ad Copy

We focus on creating clear and concise ad copy. We incorporate the decided upon keywords to deliver your message to viewers in the most effective way possible.

Campaign Set-Up

Campaigns are set-up based on the defined target audience and desired keywords. We use Search Engine Advertising platforms such as Google Adwords and Bing Ads to deliver your campaign.

Campaign Adjustment

After campaigns have been set-up and implemented, we carefully track and review the progress to ensure performance is aligned with our strategic goals. Using data-driven optimization, we use analytics to determine the best ways to improve campaigns. Adjustments are done on both short-term and long-term bases.

Monthly Performance Report

Data is extracted and compiled into a report each month. We use metrics such as total Clicks, Cost Per Click, Cost Per Acquisition, and Conversion Rate to measure the performance of the PPC campaigns. Key insights and suggestions for further success are presented alongside the reports to clients.