Email Marketing




Search Engine Optimization

Email Marketing


 

There’s a rumor floating around that email is an outdated method of communication. Let’s make one thing clear- email is not dead. When done correctly, email marketing is one of the most effective and cost efficient ways to present value and keep in touch with your audience.

Email marketing is a great way to connect with leads and initiate a conversation. However, the key to email marketing is quality over quantity. Majority of us have fallen victim to emails subscriptions and newsletters that create no value. Often, these short-lived emails go straight into the trash folder before they’ve even been read. To avoid drowning in the clutter of spam and invaluable email subscriptions, it is critical to design emails with intention and knowledge of your market.

Our team creates email marketing campaigns that resonate with your target audience and result in high open and conversion rates. We determine the best way to interact and develop rapport with your audience by researching and collecting data on your target. Strategically sent emails create value for your audience, keep them in constant contact with your brand, and urge them to answer your calls to action.


 

Our Email Marketing Methodology


 
  • Research and Segmentation

  • Coding

  • Deployment

  • Automation and Integration

  • Analysis and Reporting

 


 

Research and Segmentation

The first step in any marketing strategy is a thorough research phase. We start by identifying your target audience. Audiences are segmented based on their stage in the buyer’s journey and consumer habits. The context of an email is equally important as the content, so we take these measures to ensure that your message reaching your prospect at the appropriate time and place.

Coding

Mobile is a growing trend across all aspects of digital, but particularly in email. Majority of emails will be opened on a mobile device so it is critical that the message maintains its visual integrity speed is optimized for smartphone viewing. We code emails so that they are responsive and render seamlessly on any device.

Deployment

Your email has been carefully designed. Now it’s time to send. Whether your list is 100 or 10,000 each email is tracked and measured to how if users are receiving, opening, and engaging with your message.

Automation and Integration

We automate the sending process using your platform of choice, such as MailChimp or Amazon Simple Email Service. Email workflows are created so your prospects are staying in constant and relevant contact with your brand. We integrate your email sending platform with your third party or custom apps so everything stays connected.

Analysis and Reporting

We start with data, and end with data. We collect the metrics from your tracked emails and your landing pages’ analytics to determine the success of your email marketing campaign. We build detailed reports to measure our efforts and identify how to optimize your marketing emails to match your business goals.