5 Things Digital Marketers Can Learn from Web Summit 2018

web summit lisbon

This week, tech companies and digital enthusiasts worldwide are gathering for the annual Web Summit in Lisbon. Known as the biggest Tech Conference in the world, this event boasts speakers from ubiquitous tech brands like Google, Samsung, and Microsoft. From tech trends to marketing case studies, here are 5 things digital marketers can learn from Web Summit 2018. 1. Data … Read More

3 Reasons to Hire a Digital Agency in Portugal

If you’ve read any startup and tech articles recently, you’ve probably noticed that Portugal is trending. From innovative companies, to design thinking, and even tech disruption, this small country seems to be inescapable from any “Top 10 _____” article on the web. Some people are calling the capital city the Silicon Valley of Europe. Others are calling it the new … Read More

5 Reasons Why so Many English Companies are working with Digital Experts in Portugal

The British market has been saturated for quite some time now, it is struggling to find qualified manpower and it’s expected even more specialist will be needed the next coming years. The Portuguese economy is booming, especially the Marketing industry, big companies like Google, Vodafone and Amazon are already investing in the Portuguese Tech Business. The country is home of … Read More

Digital Marketing for Estate Agents: How to Get More Landlords

Digital Marketing for Estate Agents

There is a real opportunity for growing your real estate agency by expanding the letting side of your business. This is highlighted in CML’s research. They found that over one third of landlords have never used a letting agency! There are two main challenges when marketing to landlords. The first is, where do you find landlords? We know that they … Read More

5 Free Ways To Generate Leads Online in 2019

Generate leads online

Leads are the lifeblood of any online company. Having a consistent and reliable source of potential new business is vital to your brand’s growth and success. Many companies pay top dollar to affiliates to generate leads online. But what these companies often find is that the leads they receive are very “cold” or unqualified. At best, these leads take a … Read More

7 Actionable Ways to Increase Your Profit Margin in 2019

Increase profit margin

2019 is almost upon us and you’re probably struggling with next years P&L forecast, trying to figure out ways to increase your profit margin. In theory the formula is simple:   Profit Margin = Total Revenues – Total expenses You can alter the outcome of this equation by doing three things; Increase number of sales (always I guess) Reduce costs … Read More

How Hotels Can Use OTAs to Boost Their Digital Marketing Strategy

hotel digital marketing strategy

This article was originally published on the official Hotel & Spa Tech Live 2018 Website. Read the original blog post here. Online Travel Agencies, or OTAs, have revolutionized the way people travel. Travelers love them, but hotels have a love-hate relationship. From a user’s perspective, it makes finding and reserving a hotel based on your travel preferences easy and streamlined. … Read More

5 Must Do’s Before Implementing Your Google Shopping Product Feed

eCommerce

If you’re marketing an e-commerce brand and you’re not using Google Shopping then you are missing out big time!   What is Google Shopping? Google Shopping Ads or Product Listing Ads (PLAs) allows e-commerce stores get their products in front of users that are actively searching for them. Searchers will be able to see the product’s photo, title, reviews and … Read More

Set Up Phone Call Tracking on Your Website in 5 Steps With Google Tag Manager

Tracking phone calls

Phone calls? Isn’t that a thing of the past? Everyone uses the internet nowadays. Well, phone calls are not completely irrelevant. When you look at the past (when internet connection was insufficient or non-existent) people used calls to get or stay in touch. But, just because the internet has improved so much over the last few years and made itself … Read More

5 Link Building Techniques That Will Still Work in 2019

5 link building techniques

Before we start, it’s important to stress how Backlinks (a.k.a. external links), are the backbone of every SEO strategy. Why are Links Important? Andrey Lipattsev, a Search Quality Senior Strategist at Google, confirmed that Links, Content and RankBrain are the top 3 ranking factors for Google. And Being RankBrain Google’s machine learning technology to help deliver its search results, marketers … Read More