Chicco: Google Shopping Campaign sees 738% Return On Ad Spend

About the project An Italian manufacturer of children’s toys and clothing, Chicco has been in business since 1958 and has hundreds of stores in Italy and throughout the world. Originally Chicco’s e-commerce store was experiencing low revenue results and a cost per conversion above the desired value. Chicco was also experiencing difficulties in its Organic Results, being outside the first … Read More

5 Digital Content Ideas for Valentine’s Day 2019

Valentines-day-online-marketing

Regardless of your Facebook relationship status, online marketers always have a reason to get all heart-eye-emoji’d over Valentine’s Day. Americans spend an average of $146 + on Valentine’s Day gifts, and reports have shown that most users are willing to spend up to 92% more than originally intended if they find the perfect gift. It’s one of the biggest consumer … Read More

How to Use Your Content Calendar Template to Drive Conversions

Content marketing strategy 2019

It seems like everyone and their mother has a blog these days. According to Neil Patel, there’s over a billion blogs on the internet. But that doesn’t mean that content marketing is a thing of the past. In fact, content marketing is still very relevant in 2019. And with the online market becoming more saturated by the day, it’s more … Read More

5 Quick SEO Tips That Will Increase Organic Traffic of Your Blog in 2019

2018 is almost over, and you still don’t have the organic traffic to your blog that you’d like. And the start of 2019 provides a great, natural cut off point where we can start afresh. The age-old expression “new year, new me” is popular for a reason, after all. And in digital marketing terms, it is no different. But the … Read More

Digital Marketing Trends for the Fashion Industry in 2019

There are currently 45.36 million eCommerce users in the UK, with an additional 4.06 million users expected to be shopping online by 2021. Four years from now, these 49.42 million eCommerce users will spend an average of 2,251.82 USD online. By 2021, Fashion will still be the most purchased online category, with an estimated value of 34.85 billion USD. However, with all this growth in … Read More

How to Create a Digital Marketing Strategy for Your Catering Company

Many local businesses struggle to take their digital marketing strategy further than a company Facebook page. However, there are so many digital channels that local businesses can use to drive results. Catering, in particular, is a great industry for leveraging digital marketing because the conversion funnel is very well defined. Understanding The Catering Conversion Funnel   A conversion funnel always … Read More

Digital Marketing for Car Leasing Companies

The British car leasing industry has been going from strength to strength since the economic crisis. According to White Clarke Group Britain is has the third largest car leasing market in the world, one position ahead of Germany! One reason for this growth is consumers replacing their PCP and using leasing instead. Last year 4 out of 5 new cars  were bought … Read More

5 Things Digital Marketers Can Learn from Web Summit 2018

web summit lisbon

This week, tech companies and digital enthusiasts worldwide are gathering for the annual Web Summit in Lisbon. Known as the biggest Tech Conference in the world, this event boasts speakers from ubiquitous tech brands like Google, Samsung, and Microsoft. From tech trends to marketing case studies, here are 5 things digital marketers can learn from Web Summit 2018. 1. Data … Read More

3 Reasons to Hire a Digital Agency in Portugal

If you’ve read any startup and tech articles recently, you’ve probably noticed that Portugal is trending. From innovative companies, to design thinking, and even tech disruption, this small country seems to be inescapable from any “Top 10 _____” article on the web. Some people are calling the capital city the Silicon Valley of Europe. Others are calling it the new … Read More

5 Reasons Why UK Companies Work With Digital Experts in Portugal

The British market has been saturated for quite some time now, it is struggling to find qualified manpower and it’s expected even more specialist will be needed the next coming years. The Portuguese economy is booming, especially the Marketing industry, big companies like Google, Vodafone and Amazon are already investing in the Portuguese Tech Business. The country is home of … Read More