Why Your Instagram Followers Aren’t Converting Into Customers


By the numbers, your Instagram account is flourishing. You’ve accumulated an impressive group of followers, and they’re interacting with regular likes and comments. However, this apparently engaged audience isn’t generating e-commerce conversions. As interested as your followers seem to be in your Instagram presence, their interest doesn’t extend to your products or services. Why aren’t your Instagram followers converting? The … Read More

Digital Marketing Trends that Will Rule 2018

For marketers, the year’s end months are the most defining of the entire year. From the Black Friday and holiday pandemonium, to annual analyses and reports, marketers are tapping away at their keyboards like elves in a workshop to prepare for the year’s final rounds. But between all the excitement and chaos, it’s important to take a moment for a … Read More

5 Ways Boutique Hotels Can Use Social Media to Fight The Low Season

seasonality graphic

Fighting seasonality is one of the greatest challenges for businesses in the travel and hospitality industry. And while no measure of marketing may ever be able to fully remedy the off-season, social media can be a powerful way to compensate for lost traffic. As a boutique hotel, your social media marketing strategy should be focused on two main objectives: Inspire … Read More

A 5-Step Digital Marketing Plan for Hotels


The internet has transformed the way people perceive travel. With only a few thumb taps on our smartphones, we can discover any corner of the world. This newfound wanderlust is causing more people to travel than ever before. In fact, a 2015 study from the United Nations World Tourism Organization found that 1.2 billion people travelled outside their countries borders … Read More

How to Get More Phone Calls from Your Website


Whether your company is e-commerce or not, your website is your online store front. It’s the digital representation of your brand, acting as your online voice to help you achieve your business goals. In the digital space, it’s easy to get caught up in the vanity metrics.  These metrics, such as Instagram Likes, can be a great indicator of engaging … Read More

How to Use Slack to Manage Your E-commerce Inbound Marketing


So your e-commerce business is seeing a good level of growth. Your sales are increasing month-on-month due to the new inbound marketing strategy that you have implemented. In order to achieve this growth you have employed more team members to create, implement and maintain your inbound marketing strategy. The strategy started well, but due to the increase in workforce size and … Read More

How to Use Google Optimize to Get the Most Out of Your Website Design


When implementing change to your website, you are probably either using programs such as Optimizely, or you are outsourcing a website designer. Well, if you haven’t heard already, Google has changed the game by releasing their split testing and personalisation platform, Google Optimize. What is Google Optimize? Google Optimize is a tool that helps you add value to your customers’ … Read More

PPC Benchmarks: What is Your Industry's Average Conversion Rate?

PPC Benchmark Data

One of the biggest challenges of PPC advertising is interpreting performance. Sure, Google AdWords and Facebook provide you with plenty of tools and insights to measure performance, but how do you know what is an acceptable CPC, or Conversion Rate? Each industry is different, with different needs to address in the market, and consequently, different PPC strategies and KPI’s. What … Read More