10 Performance Marketing Tricks to Improve Your Google Ads

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Google Ads is Google’s online advertising program, which allows users and companies to advertise and reach out to audiences that are interested in purchasing their products or services on the search network and other partner websites. Those who advertise on Google Ads pay only per results. That means you pay only when someone clicks on your ad, visits your website, … Read More

Digital Ad Fraud: The Good, the Bot, and the Ugly

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Nowadays, advertisers are demanding 100% viewability. What does this mean? What is a “viewable banner”? And why are such metrics needed? Understanding the Display Advertising Landscape  Display campaigns rely on networks, such as Google Display Network and Facebook, publishers, such as online magazines, and a long tail of web properties, such as blogs, directories, small websites, mobile apps, to … Read More

Top 10 Trending Digital Marketing Agencies in the UK

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While not ranked by any specific metric, these are the digital marketing agencies we think deserve a shoutout from their fellow experts for continuing to impress, and move the industry forward. Here are the Top 10 Trending Digital Marketing Agencies in the UK   Impression Having grown from two 2 to 45 people in the space of 4 years, Impression … Read More

From Mad Men to Math Men: The Future of Dynamic Creative Optimization

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This interview was originally published in Top Interactive Agencies. View the original post here Codedesign a Lisbon-based digital marketing agency has been making interesting discoveries using Dynamic Creative Optimization (DCO). We spoke to Codedesign’s CEO & founder Bruno Gavino, to get an insight on the evolution of DCO and what impact it might have for brands and marketers. Can you please define Dynamic Creative Optimization (DCO)? Delivering the … Read More

Programmatic advertising: Top 5 reasons why you must stop doing your campaigns the old way

programmatic advertising

Why Programmatic Advertising? Display advertising campaigns have changed a lot since they first launched. Today, target publishers and placements alone are not enough- you need to incorporate segmentation that will help to increase campaign affinity with your target audience and adjust the ads to fit the user’s interests. Programmatic Advertising: The Future of Display Display campaigns usually bring to mind … Read More

A Complete Guide to Ecommerce SEO

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Everyone knows that SEO is an essential step for the success of ecommerce and web-based companies. If you want to increase your online sales, potential customers must be able to easily find you. With over 40,000 Google searches happening every second, it is therefore obvious that the search engine should not be ignored under any circumstances. With continuous changes to … Read More

Chicco: Google Shopping Campaign sees 738% Return On Ad Spend

About the project An Italian manufacturer of children’s toys and clothing, Chicco has been in business since 1958 and has hundreds of stores in Italy and throughout the world. Originally Chicco’s e-commerce store was experiencing low revenue results and a cost per conversion above the desired value. Chicco was also experiencing difficulties in its Organic Results, being outside the first … Read More

5 Digital Content Ideas for Valentine’s Day 2019

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Regardless of your Facebook relationship status, online marketers always have a reason to get all heart-eye-emoji’d over Valentine’s Day. Americans spend an average of $146 + on Valentine’s Day gifts, and reports have shown that most users are willing to spend up to 92% more than originally intended if they find the perfect gift. It’s one of the biggest consumer … Read More

How to Use Your Content Calendar Template to Drive Conversions

Content marketing strategy 2019

It seems like everyone and their mother has a blog these days. According to Neil Patel, there’s over a billion blogs on the internet. But that doesn’t mean that content marketing is a thing of the past. In fact, content marketing is still very relevant in 2019. And with the online market becoming more saturated by the day, it’s more … Read More

5 Quick SEO Tips That Will Increase Organic Traffic of Your Blog in 2019

2018 is almost over, and you still don’t have the organic traffic to your blog that you’d like. And the start of 2019 provides a great, natural cut off point where we can start afresh. The age-old expression “new year, new me” is popular for a reason, after all. And in digital marketing terms, it is no different. But the … Read More