DIGITAL, TECHNOLOGY AND DATA SCIENCE.
Integrating Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs) has been a strategic move to enhance our B2B targeting capabilities. This integration allows us to streamline the ad buying process while utilising rich data insights for more precise targeting.
Programmatic media buying is a method of digital advertising that uses automated technology for the buying and selling of media inventory. This process occurs in real-time and involves the use of algorithms and data insights to target specific audiences and demographics.
Did you know why half of banners are not seen by humans? Read this article to understand how to stop wasting your media budget.
Data is the driving force in the future of marketing. Read the interview with Codedesign CEO about Dynamic Creative Optimization.
This week's Voice of Experts article explores 5 reasons why you should stop doing your display campaigns the old way & start using Programmatic Advertising.