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26 Jul , 2023

7 Key Skills Business Development Managers Should Have

The job of the Business Development Manager is highly valued but also one that is quite complicated. These professionals must navigate between managing their team and company while also building strong business relationships with their clients. To help you manage all this successfully, in this article, we give you seven skills that you should master.


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17 Jul , 2023

How to optimize LTV: CAC ratio?

The Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio is an essential metric for assessing the success of your marketing campaigns. It gives you an understanding of how much you should spend on acquiring a customer.


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03 Jul , 2023

5 Tips for Developing and Sustaining Employee Engagement

When your employees are sufficiently engaged in their work, you notice how your company effectively reaches all the goals and milestones proposed. However, how can you keep this commitment within your team? In this article, we give you five tips to achieve it.


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29 Jun , 2023

Customer Feedback Loop: How to approach it?

Our customers are the true judges of the quality of our products; therefore, it's always important to have eyes and ears on what they have to say about it. For this, it is best to apply a Customer Feedback Loop to further develop our product and service and thus give them what they need. Click to learn how to apply it!


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28 Jun , 2023

Employee Goal Setting: 11 Tips you need to know

How to set goals that encourage your employees and, at the same time, promote the growth of your company? As a manager, you are always in the balance between promoting your employees and ensuring the company's well-being. That is why in this article, we share with you which are the most effective tips when we talk about employee goal setting.


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27 Jun , 2023

How to build the right engineering team for your startup?

To build the right engineering team for your startup, you need to put a focus on hiring, collaboration, and leadership strategies to drive innovation, productivity, and success.


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27 Jun , 2023

How to Run Dynamic Campaigns Based on the Customer Journey?

The customer journey represents individuals' complete process when engaging with a brand, starting from the initial awareness stage and culminating in becoming a loyal customer. To optimize the effectiveness of marketing efforts, businesses must create campaigns for each step of the customer journey.


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25 Jun , 2023

How to launch and market your startup?

Launching a startup can be an exhilarating yet challenging endeavor. It requires careful planning, strategic thinking, and a willingness to embrace uncertainty. Whether you're a seasoned entrepreneur or embarking on your first startup venture, having a comprehensive guide can provide invaluable insights and a roadmap to navigate the complexities of the startup ecosystem.


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24 Jun , 2023

How to grow your customer base? | 7 effective ways

In a fiercely competitive market, staying ahead and consistently growing your user base while retaining loyal customers can be quite a challenge. Boost your brand visibility, enhance customer satisfaction, and take your business to the next level with our expert tips.


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22 Jun , 2023

Convertible Note: How do they work?

Have you heard of Convertible Notes? If you are in the first fundraising process for your startup, you have likely heard of this option, but how does it work? what is it? and what are the pros and cons of it? We have all the answers in this article to determine if it is the best option for you, so click and read to learn more.


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