The 5 Digital Marketing Services Every Business Needs

digital marketing services

Starting a business can be a challenge, and even more so in the digital age. Where do you spend your marketing budget? How do you get the most for your money? What digital marketing services are going to make the biggest difference? If you’ve found yourself asking these same questions, below are five essential digital marketing services that every business, … Read More

How to Use Facebook Marketplace for Business [Infographic]

Facebook Marketplace

You already know Facebook as the top virtual destination to connect with friends and family, develop business relationships, and post fun content. But it also allows its users to indulge in shopping without hassle. What is the Facebook Marketplace? In recent years, we see a lot of small business owners grow into magnates by simply taking advantage of the online … Read More

6 Reasons Why Your Instagram Followers Don't Convert


By the numbers, your Instagram account is flourishing. You’ve accumulated an impressive group of followers, and they’re interacting with regular likes and comments. However, this apparently engaged audience isn’t generating e-commerce conversions. As interested as your followers seem to be in your Instagram presence, their interest doesn’t extend to your products or services. Why aren’t your Instagram followers converting? The … Read More

5 Ways Boutique Hotels Can Fight the Low Seasons

seasonality graphic

Fighting seasonality is one of the greatest challenges for businesses in the travel and hospitality industry. And while no measure of marketing may ever be able to fully remedy the off-season, social media can be a powerful way to compensate for lost traffic. As a boutique hotel, your social media marketing strategy should be focused on two main objectives: Inspire … Read More

What Is a Dark Post on Facebook?


Update 1 November 2017: Facebook has recently removed Dark Posts from their suite of ad features. It’s speculated that Facebook has dropped Unpublished Posts to encourage transparency in their Ad Platform, which was scrutinized for being used questionably by politicians. To facilitate this transparency, Facebook will reportedly make all Ads Campaigns that a brand is running available on their Facebook … Read More

How to Use Facebook Cover Videos on Your Page

Go Pro Cover Video

Facebook has rolled out yet another new feature- Cover Videos. Cover Videos, like their still counterparts, Cover Photos, create a valuable venue for your brand to showcase its unique identity and promote your message. However, videos create a much stronger impact and result in more engagement than images and other forms of content. Facebook have literally provided you with crucial extra seconds … Read More

Why Your Brand Needs an Inbound Marketing Strategy in 2017

Man on Google Analytics

The inbound marketing authorities at Hubspot recently released their State of Inbound Report for 2017. Through a global survey including over 6,000+ respondents, the Hubspot team measured how brands are practicing the inbound methodology in their marketing activities. The report provides a useful analysis on industry trends, the modern marketing landscape, and insights for the future. But before we dig into … Read More

User-Generated Content to Boost Your Social Media Strategy

Image of Food as User Generate Content

Social networks have given users the power to be the creators of their own content. Image and video sharing platforms like Instagram, Facebook, and Pinterest allow members to curate and contribute to the content they want to see. This opens new doors for social media marketing, shifting the dynamic of campaigns from monologue to dialogue. Olapic recently conducted a survey on the … Read More

How to Convert Instagram Followers to Customers

Instagram Marketing to Increase Your Sales

Social media marketing is highly valuable for connecting with an audience. Social networks provide a platform to create a brand identity, build an ethos, and develop a following. However, if your social marketing is not converting to sales, then it doesn’t matter if you have 10 followers or 10K. Instagram is one of the most powerful tools for social media … Read More

Messaging Apps and the Future of PPC

Mobile messaging apps as a platform for PPC.

Humans are always looking for new ways to communicate with one another. From the telegram to the text message, we are constantly seeking to improve our ability to interact. As our means of communication become increasingly digital, this opens new spaces for digital marketers to run PPC display ads. Here in Europe, SMS has become virtually obsolete. Long gone are … Read More