How to Get More Phone Calls from Your Website
4 min to read
Whether your company is e-commerce or not, your website is your online store front. It’s the digital representation of your brand, acting as your online voice to help you achieve your business goals. In the digital space, it’s easy to get caught up in the vanity metrics. These metrics, such as Instagram Likes, can be a great indicator of engaging content, but how do they further your business goals? Are you getting more leads or sales as a result? Or are they just superficial KPI’s? If you want to grow, it is important to approach digital marketing from a business mindset. This means focusing on the elements that will increase conversions. For many websites, and particularly local businesses, one of the most important conversions is receiving phone calls. It may seem old school, but a single person who expresses enough interest to pick up the phone is more valuable than 15,000 impressions on a Facebook share that falls on deaf ears. So, how can you increase the number of phone calls on your website? Here’s a few tips.
Optimize Your Website For Mobile Devices
Mobile devices account for the majority of all web traffic. Since most of your visitors will be seeing your website through their smartphones, it is critical that you are creating a quality mobile experience. There are several factors that contribute to a positive mobile presence:
Don’t lose visitors before they’ve even made it to your site. A fast load time is paramount for capturing mobile traffic. Test your website’s mobile speed