About the Project
LEV® is one of the leading diet and weight loss brands in Portugal. With almost 20 years of experience in the health and nutrition industry, it is present in several European countries. LEV® has successfully changed the lives of over 100.000 people
Competing with several brands with larger budgets for online and offline marketing (TV, Radio, and Newspapers), LEV® needed to strengthen its online presence through increasing their organic positioning and drive more organic qualified traffic to the website.
What we did
In-depth keyword research for content production
The Codedesign SEO team worked start working closely with the content team to define and implement a content plan strategy highlighting the best performing keywords where LEV® would stand-out. After thorough keyword research, we’re able to expand LEV’s touch points in Search Engines to new lines territories of content in accordance with LEV’s goal to be perceived as a healthy lifestyle brand.
This content plan aimed at increasing the website authority for relevant topics for the business, the personas
and for every phase of the conversion funnel.
The content was produced taking into account the importance of TF-IDF, synonyms, term relationships and semantic distance, Co-occurrence and entity salience.
Optimization techniques applied
- Clinics local search optimization: Being an online and offline business, local SEO was part of the equation to increase organic visibility of every clinic (26 in total) on Google Local results and Maps/My Business. This was very relevant both local searches but also for mobile users.
- SSL implementation: Protect personal data and assure best recommended practices from Google and online privacy.
- Website Speed Optimization.
- CRO: Colour background change; Increase CTA color contrast; Click to call implementation.
- AMP implementation: With Mobile first Index in mind, we started optimizing for Mobile organic Visibility in April 2017.
LEV®’s blog was ranking on Google’s First Page for the word “dieta” in 1 year.
Using a consistent strategy Lev website became a national reference online.
These different strategies resulted in a more efficient inbound and the exponential growth of traffic on the website for targeted keywords.
- Organic traffic increased by 189%
- Organic visibility increased by 178% on Google Top 3
- 3500% on Google Top 4-10 (First Page)
- 253.78% increase in remarking opportunities
- 84.27% increase in the number of clicks to call