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17 Free Tools That Every Digital Marketer Needs

3 min to read

Digital marketing activities can often be arduous tasks. Fortunately, there are hundreds of tools available to aid you in the process. 

We've compiled a list of some of our favorites that we simply can’t live without.

These 17 tools will help you become a digital marketing ninja and a GYSHIDO master.


Window Resizer

This tool allows you to resize your browser windows to simulate screens of different devices, sizes, and resolutions. Window Resizer allows you to view your web page as it appears on mobile, tablet, or desktop, and even set the window to custom dimensions and resolutions. This tool is available as a Google Chrome extension and a must have for web developers and designers. Get it here.


Google PageSpeed Insights

From Google's series of PageSpeed Tools, PageSpeed Insights allows you to analyze your site performance with ease. This tool gathers data and scores website speed on a scale of 1-100. It is a simple way to identify areas for improvement and how to make your website faster across all devices. Explore the family of Google PageSpeed tools here.


Page Analytics by Google

This tool is a necessity for digital marketers. Page Analytics allows you to view your page's metrics and insights as you would on Google Analytics without switching tabs. Page Views, Average Time on Page, Bounce Rate, Real-Time Visitors, and other performance measures appear in a small window right above of your landing page. This extension can be found on the Google Chrome store here.


MozBar

MozBar is a completely free toolbar for Chrome. Adored by SEO gurus, this tool allows users to view and compare optimization metrics for any landing page or SERP.  For more advanced insights, there is also MozBar Premium. Add either of these toolbars to your browser here.


Note AnyWhere

If you are not the most organized person your friends know, this tool is for you. Leave a note anytime, any page, any site, close your browser, close your computer, open it, it's still here! Get the extension here.


Majestic Backlink Analyzer

This digital marketing tool is informative and efficient for checking backlinks. Get quick and easy access to Link Profile Charts, Link Counts at the URL, Subdomains and Root Level. Connect with your Majestic account for even more benefits. Get the Chrome extension here.


Google Analytics URL Builder

This extension creates and tags URL's without wasting any time. This tool is complete with features such as preset tag management, Bitly, and Google Analytics integration. Add this URL Builder to your Chrome browser here.


Ghostery

This tool has a number of benefits for everyone, not just digital marketers. By allowing you to view and block digital trackers, Ghostery makes browsing faster, cleaner, and safer. Download the desktop extension here and here for mobile.


Awesome Screenshot

Simply put, this tool doesn't give you any screenshot; it gives you an awesome screenshot. It features capabilities for adding annotations, comments, bluring sensitive or identifying info, and easy uploading. Add it to your digital toolbox here.


SEO & Website Analysis

This plug-in provides an in depth analysis for any website. Get data on Visitors, Social Monitoring, Mobile, SEO Basics and Content, Links, Keywords, SEO Authority, Backlinks, Usability, and Security. This tool is complete with an easily downloadable PDF report and tips for improving SEO scores. Learn more here.


Tag Assistant (by Google)

This tool acts as your partner for installing Google Tags. Tag Assistant checks for present tags, errors, and provides suggestions for impovements. Integrated with Google Analytics and Tag Manager, this is a great tool for digital marketers. Download here.


BuiltWith Technology Profiler

BuiltWith is an easy to use web profiler tool that every developer should have installed into their browser. Find what technology a website was built with the click of a button. Get the extension here.


Rite Tag

This tool is as powerful as the hashtag itself. Find out which hashtags are the best for your needs using Rite Tag. Get real time feedback on the strength of a hashtag and trend alerts to optimize your social media outreach. Check it out here.


Buffer

Social media marketers rejoice. Buffer's free platform allows you to curate, synchronize, and schedule your content across all your social media accounts. Post reguarly and at the optimal time of day for your target market without rushing to your desktop and mobile multiple times everyday. Sign up here.


Social Analytics

This easy to use tool allows you to browse social analytics to measure and understand your social performance. Learn about audience engagement for all your social channels, including Facebook, Twitter, LinkedIn, Pinterest, and more. Get it here.


Yesware

Yesware is the ultimate tool for email marketing. Use this software to track metrics such as open and reply rates and link clicks to create more informed campaigns. Automate your outreach and see higher converting campaigns. Get the full package here.


LastPass

Introducing, the last password you will ever have to remember. Keep all your account passwords safe and organized in LastPass's virtual vault. This tool is a necessity for everyone, not just those who work in digital. Make your life easier here.


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