5 Ways Boutique Hotels Can Fight the Low Seasons

seasonality graphic

Fighting seasonality is one of the greatest challenges for businesses in the travel and hospitality industry. And while no measure of marketing may ever be able to fully remedy the off-season, social media can be a powerful way to compensate for lost traffic. As a boutique hotel, your social media marketing strategy should be focused on two main objectives: Inspire … Read More

How Digital Marketers Won the Super Bowl

Bai's super bowl commercial

Every year, millions of Americans tune in to watch the Super Bowl. While the top teams from the AFC and NFC face off for the championship title, marketers are competing to steal the attention of the year’s largest television audience. Super Bowl advertisements have become as much of an American tradition as the game itself. Super Bowl 51 was surely … Read More

User-Generated Content to Boost Your Social Media Strategy

Image of Food as User Generate Content

Social networks have given users the power to be the creators of their own content. Image and video sharing platforms like Instagram, Facebook, and Pinterest allow members to curate and contribute to the content they want to see. This opens new doors for social media marketing, shifting the dynamic of campaigns from monologue to dialogue. Olapic recently conducted a survey on the … Read More