How Digital Marketers Won the Super Bowl

Bai's super bowl commercial

Every year, millions of Americans tune in to watch the Super Bowl. While the top teams from the AFC and NFC face off for the championship title, marketers are competing to steal the attention of the year’s largest television audience. Super Bowl advertisements have become as much of an American tradition as the game itself. Super Bowl 51 was surely … Read More

User-Generated Content to Boost Your Social Media Strategy

Image of Food as User Generate Content

Social networks have given users the power to be the creators of their own content. Image and video sharing platforms like Instagram, Facebook, and Pinterest allow members to curate and contribute to the content they want to see. This opens new doors for social media marketing, shifting the dynamic of campaigns from monologue to dialogue. Olapic recently conducted a survey on the … Read More

How to Convert Instagram Followers to Customers

Instagram Marketing to Increase Your Sales

Social media marketing is highly valuable for connecting with an audience. Social networks provide a platform to create a brand identity, build an ethos, and develop a following. However, if your social marketing is not converting to sales, then it doesn’t matter if you have 10 followers or 10K. Instagram is one of the most powerful tools for social media … Read More

Messaging Apps and the Future of PPC

Mobile messaging apps as a platform for PPC.

Humans are always looking for new ways to communicate with one another. From the telegram to the text message, we are constantly seeking to improve our ability to interact. As our means of communication become increasingly digital, this opens new spaces for digital marketers to run PPC display ads. Here in Europe, SMS has become virtually obsolete. Long gone are … Read More