How Hotels Can Use OTAs to Boost Their Digital Marketing Strategy

hotel digital marketing strategy

This article was originally published on the official Hotel & Spa Tech Live 2018 Website. Read the original blog post here. Online Travel Agencies, or OTAs, have revolutionized the way people travel. Travelers love them, but hotels have a love-hate relationship. From a user’s perspective, it makes finding and reserving a hotel based on your travel preferences easy and streamlined. … Read More

Codedesign at Hotel and Spa Tech Live!

Hotel and Spa Tech Live 2018

Codedesign is proud to announce that we will exhibiting at the 2018 Hotel and Spa Tech Live conference in London. The event will take place on September 25 & 26 at the ExCel convention center. We will be in the company of some the hospitality industry’s most recognizable names, such as Trivago and Booking.com. Our team will be discussing innovative … Read More

5 Ways Boutique Hotels Can Fight the Low Seasons

seasonality graphic

Fighting seasonality is one of the greatest challenges for businesses in the travel and hospitality industry. And while no measure of marketing may ever be able to fully remedy the off-season, social media can be a powerful way to compensate for lost traffic. As a boutique hotel, your social media marketing strategy should be focused on two main objectives: Inspire … Read More

A 5-Step Digital Marketing Plan for Hotels

digital-marketing-for-boutique-hotels

The internet has transformed the way people perceive travel. With only a few thumb taps on our smartphones, we can discover any corner of the world. This newfound wanderlust is causing more people to travel than ever before. In fact, a 2015 study from the United Nations World Tourism Organization found that 1.2 billion people travelled outside their countries borders … Read More

The Best Digital Marketing Events of 2018

Web Summit Digital Marketing Event

Digital marketing events are great platforms to learn from industry experts, get cutting edge insights on new developments in digital, and network within the community. Call us eager beavers, but we’re already thinking about all the exciting events and conferences happening next year. Top Digital Marketing Events of 2018 Affiliate Summit January 7-9 |  Las Vegas, NV, USA As one … Read More