How Hotels Can Use OTAs to Boost Their Digital Marketing Strategy

hotel digital marketing strategy

This article was originally published on the official Hotel & Spa Tech Live 2018 Website. Read the original blog post here. Online Travel Agencies, or OTAs, have revolutionized the way people travel. Travelers love them, but hotels have a love-hate relationship. From a user’s perspective, it makes finding and reserving a hotel based on your travel preferences easy and streamlined. … Read More

5 Ways Boutique Hotels Can Fight the Low Seasons

seasonality graphic

Fighting seasonality is one of the greatest challenges for businesses in the travel and hospitality industry. And while no measure of marketing may ever be able to fully remedy the off-season, social media can be a powerful way to compensate for lost traffic. As a boutique hotel, your social media marketing strategy should be focused on two main objectives: Inspire … Read More

A 5-Step Digital Marketing Plan for Hotels

digital-marketing-for-boutique-hotels

The internet has transformed the way people perceive travel. With only a few thumb taps on our smartphones, we can discover any corner of the world. This newfound wanderlust is causing more people to travel than ever before. In fact, a 2015 study from the United Nations World Tourism Organization found that 1.2 billion people travelled outside their countries borders … Read More