Everything You Need To Know About The Publishing Summit in Lisbon

Digiday Publishing Summit Europe 2017

Last week, Lisbon welcomed nearly 200 publishers for the Digiday Publishing Summit Europe. The summit drew a wide scope of attendees from the publishing industry, showcasing the past, present, and future of how brands communicate with their audience. Some publishers, like UK’s The Daily Telegraph, have been producing and sharing content long before the internet era, and are learning how … Read More

How Long Does SEO Take to Rank Your Page?

Search Engine Optimization

Working in the digital marketing space, you are likely aware that there is little to no instant gratification in Search Engine Optimization (SEO). Ranking on the first page of the SERP is an iterative and time intensive process. Meanwhile, businesses are becoming more conscious of the importance of SEO for their company’s online visibility. And they want to know how … Read More

How Will the Advancement of Automation Technology Affect the Roles of Digital Marketers?

Automation is the future workforce.

Automation- It has become quite the buzz-word in digital marketing communities lately. From email campaigns and social media to lead generation and PPC advancements, digital marketing activities are becoming more automated by the day. In our modern world, manual jobs are constantly being threatened by technology. But this reduced need for human participation is not isolated to traditional labor industries. As … Read More

How Digital Marketers Won the Super Bowl

Bai's super bowl commercial

Every year, millions of Americans tune in to watch the Super Bowl. While the top teams from the AFC and NFC face off for the championship title, marketers are competing to steal the attention of the year’s largest television audience. Super Bowl advertisements have become as much of an American tradition as the game itself. Super Bowl 51 was surely … Read More

17 Free Tools That Every Digital Marketer Needs

Tool Kit

Digital marketing activities can often be arduous tasks. Fortunately, there are hundreds of tools available to aid you in the process. We’ve compiled a list of some of our favorites that we simply can’t live without. These 17 tools will help you become a digital marketing ninja and a GYSHIDO master. Window Resizer This tool allows you to resize your browser windows … Read More

5 Reasons Your In-House Marketing Team Needs a Digital Agency

Man from a Digital Marketing Agency

One of the many decisions business owners face is whether it is necessary to hire a digital marketing agency. For small businesses especially, it is important to be sure before you spend that you will see a return. Budget constraints and your existing marketing efforts may sway you to believe that you don’t need one. But on the contrary, working … Read More

User-Generated Content to Boost Your Social Media Strategy

Image of Food as User Generate Content

Social networks have given users the power to be the creators of their own content. Image and video sharing platforms like Instagram, Facebook, and Pinterest allow members to curate and contribute to the content they want to see. This opens new doors for social media marketing, shifting the dynamic of campaigns from monologue to dialogue. Olapic recently conducted a survey on the … Read More

Where To Find Inspiring Content For Your Brand

Find Content Inspiration Everywhere

When it comes to writing content, at times it can be a challenging task. Creativity is not always around the corner, and you might struggle to find new ideas on subjects to write about. What often happens when you are constantly writing about the same topics is you end up feeling that you won’t find new ways of saying the … Read More

Digital Marketing Trends for 2017

Inbound Marketing Magnet

Tchau 2016. You were one for the books. This past year offered many new insights and developments in the digital space. In this industry, we are always on the lookout for emerging trends to improve our techniques and become more effective marketers. Upon reviewing and analyzing 2016’s evolving digital landscape, we have identified the trends that we believe will pioneer … Read More

Top 10 Trending Digital Marketing Agencies in NYC

New York City is a hub for digital marketing agencies

Digital marketing is a rapidly growing industry. Based on popular rankings, here are the top ten digital marketing agencies of 2016 in NYC. 1. Blue Fountain Media Founded: 2003 Agency Size: 150-200 Employees “Your partner for digital growth. Blue Fountain Media is a results-driven, full-service digital agency specializing in website design, mobile app development, and online marketing. From day one, … Read More