7 Digital Marketing Tips for Success

Digital Marketing Graphic

Innovative marketing is vital in order to make the most out of any digital campaign. These 7 helpful tips are ideal for helping you to advance your Digital Marketing skills and make the most out of your Digital Marketing operation It’s Always Important to Stay Ahead of the Curve With the rise of digital technology, the pace of development and … Read More

Three Steps to Increasing Your Marketing Email Open Rates

Email Open on Smartphone

An email marketing strategy doesn’t end with the click of the send button. There are a series of metrics you should consistently be tracking to measure the performance of your campaign. The first indicator of success is open rate. As simple as it sounds, there are a number of factors that stand in the way of your message being opened. … Read More

How To Create Your Personalized Digital Marketing Investment Plan [With Free Template]

Codedesign Digital Marketing Plan Template

French writer Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” In digital marketing, developing a thorough plan is equally important as defining your objectives. A plan helps you understand if your goals are tangible, timely, and how to distribute your budget accordingly. Each brand requires a unique digital marketing strategy, and thus, a tailored … Read More

What SEOs Should Know About DuckDuckGo

DuckDuckGo Logo

Don’t let the name confuse you, DuckDuckGo isn’t playing around. This nine year-old search engine is doing things differently, and giving Google and Bing a run for their money. DuckDuckGo is the search engine for users looking to “take back their privacy”. The website doesn’t track, store, or share any of your personal information. Since they’re not collecting any user … Read More

The 10 Digital Marketing Blogs You Should Be Reading

man reading digital marketing blog

Digital marketing blogs are a dime a dozen these days. While some are credible resources for staying updated and informed on industry trends, many are just a watered-down regurgitation of someone else’s content. Digital marketers are a busy breed. The articles you read should be consistently adding value to your life. To save you time and help you navigate the … Read More

Google Is Now Better at Answering Your Questions

I will ask Google Bart Simpson

Image: Flickr As everything in life, there’s always a learning curve…and Google had one too. This time frame experienced hardware and software interface improvements. Both have worked in a symbiotic way to produce a better user experience in terms of search. What we know, as users, from our search experience is that now this process is easier, smoother (on desktop, … Read More

Are You Making the Average Digital Marketing Salary?

Comparing Salaries from Around the World

The internet made the world a small place. With online training courses (such as those offered by Google and HubSpot), the same technology platforms (seriously, all digital marketeers are using the same marketing platforms such as Google Adwords, Analytics, Facebook Business Manager, SEM Rush or MOZ), and exposure the same global marketing challenges, digital marketers everywhere share similar education and experiences. But when … Read More

How To Use Data Studio for Reporting [With Free Google Data Studio Ecommerce Template]

The strongest digital strategies are driven by data and steered by analytics. Understanding the metrics behind a campaign is just as important as knowing how to run the campaign itself. Analytics allow you to measure your online performance, identify areas to improve, and how to adjust your digital marketing strategy accordingly. In order to draw conclusions from this data, you … Read More

How To Know If Your Website Is Performing Well

Is your website performing well?

A well performing website is crucial for businesses in any industry. Many of your potential customers will have their first interaction with your brand through your website. Your online presence is your chance to make a lasting impression. A website has the power to guide your potential customers through the buyer’s journey. A poorly performing website is a giant roadblock in … Read More

4 Ways For Digital Marketing Agencies to Keep Costs Low and Grow

As a small digital marketing agency, you are looking to get off the ground and growing as quickly as possible. A great way scale your business is by keeping unnecessary costs and overhead to a minimum. Here are a few simple ideas of how to turn your small agency into a digital marketing powerhouse in no time. 1. Use Free … Read More