PPC Benchmarks: What is Your Industry's Average Conversion Rate?

PPC Benchmark Data

A PPC advertising strategy can be a great way to reach audiences that would’ve taken years to reach with an organic strategy. It’s a great entry point for businesses on a budget and allows businesses to have a sense of full control, with the ability to pull ads quickly if they’re not working, edit ads quickly, and control what they … Read More

The Best Digital Marketing Events of 2018

Web Summit Digital Marketing Event

Digital marketing events are great platforms to learn from industry experts, get cutting edge insights on new developments in digital, and network within the community. Call us eager beavers, but we’re already thinking about all the exciting events and conferences happening next year. Top Digital Marketing Events of 2018 Affiliate Summit January 7-9 |  Las Vegas, NV, USA As one … Read More

What Is a Dark Post on Facebook?

Facebook-Dark-Posts

Update 1 November 2017: Facebook has recently removed Dark Posts from their suite of ad features. It’s speculated that Facebook has dropped Unpublished Posts to encourage transparency in their Ad Platform, which was scrutinized for being used questionably by politicians. To facilitate this transparency, Facebook will reportedly make all Ads Campaigns that a brand is running available on their Facebook … Read More

How to Use Google Search Console to Optimize Your Articles

Google Search Console

Outside of SEOs, most digital marketers are unfamiliar with Google Search Console. Previously Google Webmaster Tools, the Search Console has managed to stay one of Google’s best kept secrets, despite its usefulness for Content Marketers. What is Google Search Console? Every wonder what keywords people are using to find your website? Not the keywords that users are likely to use … Read More

How to Use Facebook Cover Videos on Your Page

Go Pro Cover Video

Facebook has rolled out yet another new feature- Cover Videos. Cover Videos, like their still counterparts, Cover Photos, create a valuable venue for your brand to showcase its unique identity and promote your message. However, videos create a much stronger impact and result in more engagement than images and other forms of content. Facebook have literally provided you with crucial extra seconds … Read More

How To Use YouTube Analytics to Optimize Your Brand's Video Content Strategy

YouTube Analytics

Video content has been on the radar of content marketers for several years now. And, as many forecasted, it’s impact is reaching new heights in 2017. In fact, it’s estimated that in 2017, videos will represent 74% of all internet traffic, and 80% in 2019. The Importance of a Video Content Strategy Videos have revolutionized the way we consume content. … Read More

5 "Left-Brain" Resources for Content Marketing

Effective content marketing involves equal parts “left-brain” and “right-brain.” Your “left-brain” is your objective, analytical, spreadsheet-using side. This is the mindset to embody when planning your content strategy. You need this side when developing your target personas, your editorial calendar, and other tasks that fuel your content with purpose. Conversely, the “right-brain” is where your inner creative lives. In content … Read More

Digital Marketing For Yoga Studios

yoga mats in yoga studio

Online marketing is crucial for businesses today to connect with their audience. Digital marketing penetrates every industry of business, and yoga studios are no exception. This balance that our western yoga has achieved (no pun intended) between preserving an ancient practice and keeping up with a changing, online world is what has enabled it to hold such a well-established space … Read More

Why Your Brand Needs an Inbound Marketing Strategy in 2017

Man on Google Analytics

The inbound marketing authorities at Hubspot recently released their State of Inbound Report for 2017. Through a global survey including over 6,000+ respondents, the Hubspot team measured how brands are practicing the inbound methodology in their marketing activities. The report provides a useful analysis on industry trends, the modern marketing landscape, and insights for the future. But before we dig into … Read More