Digital Marketing Strategy: A Beginner's Guide

digital marketing strategy

In today’s fast-paced Internet age, companies are in constant battle for their consumers’ attention. Online users are constantly bombarded by ads and stimuli coming from all angles. Given this oversaturated online environment, how can you make your brand stand out? How can you cut through this noise and deliver your brand message to qualified listeners? Many modern business owners find … Read More

Codedesign at Hotel and Spa Tech Live!

Hotel and Spa Tech Live 2018

Codedesign is proud to announce that we will exhibiting at the 2018 Hotel and Spa Tech Live conference in London. The event will take place on September 25 & 26 at the ExCel convention center. We will be in the company of some the hospitality industry’s most recognizable names, such as Trivago and Our team will be discussing innovative … Read More

How to Use Facebook Marketplace for Business [Infographic]

Facebook Marketplace

You already know Facebook as the top virtual destination to connect with friends and family, develop business relationships, and post fun content. But it also allows its users to indulge in shopping without hassle. What is the Facebook Marketplace? In recent years, we see a lot of small business owners grow into magnates by simply taking advantage of the online … Read More

6 Reasons Why Your Instagram Followers Don't Convert


By the numbers, your Instagram account is flourishing. You’ve accumulated an impressive group of followers, and they’re interacting with regular likes and comments. However, this apparently engaged audience isn’t generating e-commerce conversions. As interested as your followers seem to be in your Instagram presence, their interest doesn’t extend to your products or services. Why aren’t your Instagram followers converting? The … Read More

Chicco – Search Engine Optimization and Analytics

Chicco was founded in 1958 by Cavaliere del Lavoro Pietro Catelli who wanted to celebrate the birth of his first son Enrico, affectionately known as “Chicco”. On his death in 2006, the company passed to his three children, Enrico, Michele and Francesca, who would open new branches in India, Russia, Mexico and Poland. Since May 2013, the role of Managing … Read More

Perfumes & Companhia – Ecommerce Full Service

Perfumes & Companhia is the largest perfume and cosmetic retailer in Portugal, counting more than 100 stores all over the country. With a network of 146 stores spread throughout the country, the national chain is present in all district capitals and main locations, covering mainland Portugal and islands. The stores are based on larger formats located in commercial centers, ranging … Read More

Randstad – Digital Strategy for recruiting

Randstad NV, commonly known as Randstad and stylized as randstad, is a Dutch multinational human resource consulting firm headquartered in Diemen, Netherlands. It was founded in the Netherlands in 1960 by Frits Goldschmeding and operates in around 39 countries. In 2015, the company achieved a turnover of €19.2 billion and a net income of €518.8 million. Randstad employs around 29,000 … Read More

Nestle – Search Engine Optimization

Nestlé S.A.  is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenues and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 on the 2016 edition of the Forbes Global 2000 list of largest public companies. … Read More

7 Digital Marketing Trends that Will Rule 2018 | Codedesign

For marketers, the year’s end months are the most defining of the entire year. From the Black Friday and holiday pandemonium, to annual analyses and reports, marketers are tapping away at their keyboards like elves in a workshop to prepare for the year’s final rounds. But between all the excitement and chaos, it’s important to take a moment for a … Read More

5 Ways Boutique Hotels Can Fight the Low Seasons

seasonality graphic

Fighting seasonality is one of the greatest challenges for businesses in the travel and hospitality industry. And while no measure of marketing may ever be able to fully remedy the off-season, social media can be a powerful way to compensate for lost traffic. As a boutique hotel, your social media marketing strategy should be focused on two main objectives: Inspire … Read More