How Hotels Can Use OTAs to Boost Their Digital Marketing Strategy

hotel digital marketing strategy

This article was originally published on the official Hotel & Spa Tech Live 2018 Website. Read the original blog post here. Online Travel Agencies, or OTAs, have revolutionized the way people travel. Travelers love them, but hotels have a love-hate relationship. From a user’s perspective, it makes finding and reserving a hotel based on your travel preferences easy and streamlined. … Read More

5 Must Do’s Before Implementing Your Google Shopping Product Feed

eCommerce

If you’re marketing an e-commerce brand and you’re not using Google Shopping then you are missing out big time!   What is Google Shopping? Google Shopping Ads or Product Listing Ads (PLAs) allows e-commerce stores get their products in front of users that are actively searching for them. Searchers will be able to see the product’s photo, title, reviews and … Read More

Set Up Phone Call Tracking on Your Website in 5 Steps With Google Tag Manager

Tracking phone calls

Phone calls? Aren’t they a thing of the past? Everyone uses the internet nowadays. Well, phone calls are not completely obsolete. When you look back to the past (when internet connection was insufficient or non-existent) people used calls to get, or to stay in touch. But, just because the internet has improved so much over the last few years and … Read More

5 Link Building Techniques That Will Still Work in 2019

5 link building techniques

Before we start, it’s important to stress how Backlinks (a.k.a. external links), are the backbone of every SEO strategy. Why are Links Important? Andrey Lipattsev, a Search Quality Senior Strategist at Google, confirmed that Links, Content and RankBrain are the top 3 ranking factors for Google. And Being RankBrain Google’s machine learning technology to help deliver its search results, marketers … Read More

5 Tips to Find the Best Keywords for Your Business

keywords google search

It all starts with some words in a search box. Over 40.000 searches are made every second on Google, 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Each search is an expression of people’s needs, wants, interests and desires. Imagine how much your business would benefit if you could customize content on your website to serve … Read More

5 Must-Do’s For a Good Youtube SEO Strategy

5-tips-youtube-seo

Youtube is currently the second largest search engine in the world. Adding to this, the growing importance and popularity of video marketing means that a strategy for Youtube as something essential and a impossible to ignore. This brings us to video SEO – in a world that has more and more content, and where the competition is getting more and … Read More

5 Ways to Localize Your Retail Email Marketing Strategy

email marketing

Learning to use email marketing effectively can be a lucrative strategy for increasing sales and broadening your customer base. Not all methods will work exactly the same, however, and you should be aware of the differences within your industry. For retail establishments in particular, getting more targeted and personal can improve your email open and response rates. According to recent … Read More

The 5 Digital Marketing Services Every Business Needs

digital marketing services

Starting a business can be a challenge, and even more so in the digital age. Where do you spend your marketing budget? How do you get the most for your money? What digital marketing services are going to make the biggest difference? If you’ve found yourself asking these same questions, below are five essential digital marketing services that every business, … Read More

How Translating Your Website Content Can Grow Your Online Customers

cars_in_tokyo

In the world of SEO and marketing, it’s important to remember that your native language does not reach all demographics. It may be that you are a large corporation operating on a global scale or a small business in a local area fluent in a foreign language. Either way, taking advantage of marketing and advertising translation services when localizing your … Read More