Digital Marketing Trends for the Fashion Industry in 2019

There are currently 45.36 million eCommerce users in the UK, with an additional 4.06 million users expected to be shopping online by 2021. Four years from now, these 49.42 million eCommerce users will spend an average of 2,251.82 USD online. By 2021, Fashion will still be the most purchased online category, with an estimated value of 34.85 billion USD. However, with all this growth in … Read More

How to Create a Digital Marketing Strategy for Your Catering Company

Many local businesses struggle to take their digital marketing strategy further than a company Facebook page. However, there are so many digital channels that local businesses can use to drive results. Catering, in particular, is a great industry for leveraging digital marketing because the conversion funnel is very well defined. Understanding The Catering Conversion Funnel   A conversion funnel always … Read More

Digital Marketing for Car Leasing Companies

The British car leasing industry has been going from strength to strength since the economic crisis. According to White Clarke Group Britain is has the third largest car leasing market in the world, one position ahead of Germany! One reason for this growth is consumers replacing their PCP and using leasing instead. Last year 4 out of 5 new cars  were bought … Read More

5 Things Digital Marketers Can Learn from Web Summit 2018

web summit lisbon

This week, tech companies and digital enthusiasts worldwide are gathering for the annual Web Summit in Lisbon. Known as the biggest Tech Conference in the world, this event boasts speakers from ubiquitous tech brands like Google, Samsung, and Microsoft. From tech trends to marketing case studies, here are 5 things digital marketers can learn from Web Summit 2018. 1. Data … Read More

3 Reasons to Hire a Digital Agency in Portugal

If you’ve read any startup and tech articles recently, you’ve probably noticed that Portugal is trending. From innovative companies, to design thinking, and even tech disruption, this small country seems to be inescapable from any “Top 10 _____” article on the web. Some people are calling the capital city the Silicon Valley of Europe. Others are calling it the new … Read More

5 Reasons Why UK Companies Work With Digital Experts in Portugal

The British market has been saturated for quite some time now, it is struggling to find qualified manpower and it’s expected even more specialist will be needed the next coming years. The Portuguese economy is booming, especially the Marketing industry, big companies like Google, Vodafone and Amazon are already investing in the Portuguese Tech Business. The country is home of … Read More

How to Get More Landlords Through Digital Marketing

Digital Marketing for Estate Agents

There is a real opportunity for growing your real estate agency by expanding the letting side of your business. This is highlighted in CML’s research. They found that over one third of landlords have never used a letting agency! There are two main challenges when marketing to landlords. The first is, where do you find landlords? We know that they … Read More

5 Free Ways To Generate Leads Online in 2019

Generate leads online

Leads are the lifeblood of any online company. Having a consistent and reliable source of potential new business is vital to your brand’s growth and success. Many companies pay top dollar to affiliates to generate leads online. But what these companies often find is that the leads they receive are very “cold” or unqualified. At best, these leads take a … Read More

7 Ways to Increase Your Profit Margin in 2019

Increase profit margin

2019 is almost upon us and you’re probably struggling with next years P&L forecast, trying to figure out ways to increase your profit margin. In theory the formula is simple:   Profit Margin = Total Revenues – Total expenses You can alter the outcome of this equation by doing three things; Increase number of sales (always I guess) Reduce costs … Read More

How Hotels Can Use OTAs to Boost Their Digital Marketing Strategy

hotel digital marketing strategy

This article was originally published on the official Hotel & Spa Tech Live 2018 Website. Read the original blog post here. Online Travel Agencies, or OTAs, have revolutionized the way people travel. Travelers love them, but hotels have a love-hate relationship. From a user’s perspective, it makes finding and reserving a hotel based on your travel preferences easy and streamlined. … Read More