Digital Ad Fraud: The Good, the Bot, and the Ugly

Ad-fraud-on-billboard

Nowadays, advertisers are demanding 100% viewability. What does this mean? What is a “viewable banner”? And why are such metrics needed? Understanding the Display Advertising Landscape  Display campaigns rely on networks, such as Google Display Network and Facebook, publishers, such as online magazines, and a long tail of web properties, such as blogs, directories, small websites, mobile apps, to … Read More