Learning to use email marketing effectively can be a lucrative strategy for increasing sales and broadening your customer base. Not all methods will work exactly the same, however, and you should be aware of the differences within your industry. For retail establishments in particular, getting more targeted and personal can improve your email open and response rates. According to recent … Read More

An email marketing strategy doesn’t end with the click of the send button. There are a series of metrics you should consistently be tracking to measure the performance of your campaign. The first indicator of success is open rate. As simple as it sounds, there are a number of factors that stand in the way of your message being opened. … Read More