Digital Ad Fraud: The Good, the Bot, and the Ugly

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Nowadays, advertisers are demanding 100% viewability. What does this mean? What is a “viewable banner”? And why are such metrics needed? Understanding the Display Advertising Landscape  Display campaigns rely on networks, such as Google Display Network and Facebook, publishers, such as online magazines, and a long tail of web properties, such as blogs, directories, small websites, mobile apps, to … Read More

Top 10 Trending Digital Marketing Agencies in the UK

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While not ranked by any specific metric, these are the digital marketing agencies we think deserve a shoutout from their fellow experts for continuing to impress, and move the industry forward. Here are the Top 10 Trending Digital Marketing Agencies in the UK   Impression Having grown from two 2 to 45 people in the space of 4 years, Impression … Read More

Digital Marketing Trends for the Fashion Industry in 2019

There are currently 45.36 million eCommerce users in the UK, with an additional 4.06 million users expected to be shopping online by 2021. Four years from now, these 49.42 million eCommerce users will spend an average of 2,251.82 USD online. By 2021, Fashion will still be the most purchased online category, with an estimated value of 34.85 billion USD. However, with all this growth in … Read More

5 Things Digital Marketers Can Learn from Web Summit 2018

web summit lisbon

This week, tech companies and digital enthusiasts worldwide are gathering for the annual Web Summit in Lisbon. Known as the biggest Tech Conference in the world, this event boasts speakers from ubiquitous tech brands like Google, Samsung, and Microsoft. From tech trends to marketing case studies, here are 5 things digital marketers can learn from Web Summit 2018. 1. Data … Read More

3 Reasons to Hire a Digital Agency in Portugal

If you’ve read any startup and tech articles recently, you’ve probably noticed that Portugal is trending. From innovative companies, to design thinking, and even tech disruption, this small country seems to be inescapable from any “Top 10 _____” article on the web. Some people are calling the capital city the Silicon Valley of Europe. Others are calling it the new … Read More

Codedesign at Hotel and Spa Tech Live!

Hotel and Spa Tech Live 2018

Codedesign is proud to announce that we will exhibiting at the 2018 Hotel and Spa Tech Live conference in London. The event will take place on September 25 & 26 at the ExCel convention center. We will be in the company of some the hospitality industry’s most recognizable names, such as Trivago and Booking.com. Our team will be discussing innovative … Read More

7 Digital Marketing Trends that Will Rule 2018

For marketers, the year’s end months are the most defining of the entire year. From the Black Friday and holiday pandemonium, to annual analyses and reports, marketers are tapping away at their keyboards like elves in a workshop to prepare for the year’s final rounds. But between all the excitement and chaos, it’s important to take a moment for a … Read More

The Best Digital Marketing Events of 2018

Web Summit Digital Marketing Event

Digital marketing events are great platforms to learn from industry experts, get cutting edge insights on new developments in digital, and network within the community. Call us eager beavers, but we’re already thinking about all the exciting events and conferences happening next year. Top Digital Marketing Events of 2018 Affiliate Summit January 7-9 |  Las Vegas, NV, USA As one … Read More

Why Your Brand Needs an Inbound Marketing Strategy in 2017

Man on Google Analytics

The inbound marketing authorities at Hubspot recently released their State of Inbound Report for 2017. Through a global survey including over 6,000+ respondents, the Hubspot team measured how brands are practicing the inbound methodology in their marketing activities. The report provides a useful analysis on industry trends, the modern marketing landscape, and insights for the future. But before we dig into … Read More

The 10 Digital Marketing Blogs You Should Be Reading

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Digital marketing blogs are a dime a dozen these days. While some are credible resources for staying updated and informed on industry trends, many are just a watered-down regurgitation of someone else’s content. Digital marketers are a busy breed. The articles you read should be consistently adding value to your life. To save you time and help you navigate the … Read More