10 Performance Marketing Tricks to Improve Your Google Ads

google paid search ads tablet device

Google Ads is Google’s online advertising program, which allows users and companies to advertise and reach out to audiences that are interested in purchasing their products or services on the search network and other partner websites. Those who advertise on Google Ads pay only per results. That means you pay only when someone clicks on your ad, visits your website, … Read More

Digital Ad Fraud: The Good, the Bot, and the Ugly

Ad-fraud-on-billboard

Nowadays, advertisers are demanding 100% viewability. What does this mean? What is a “viewable banner”? And why are such metrics needed? Understanding the Display Advertising Landscape  Display campaigns rely on networks, such as Google Display Network and Facebook, publishers, such as online magazines, and a long tail of web properties, such as blogs, directories, small websites, mobile apps, to … Read More

Digital Marketing Trends for the Fashion Industry in 2019

There are currently 45.36 million eCommerce users in the UK, with an additional 4.06 million users expected to be shopping online by 2021. Four years from now, these 49.42 million eCommerce users will spend an average of 2,251.82 USD online. By 2021, Fashion will still be the most purchased online category, with an estimated value of 34.85 billion USD. However, with all this growth in … Read More

How to Create a Digital Marketing Strategy for Your Catering Company

Many local businesses struggle to take their digital marketing strategy further than a company Facebook page. However, there are so many digital channels that local businesses can use to drive results. Catering, in particular, is a great industry for leveraging digital marketing because the conversion funnel is very well defined. Understanding The Catering Conversion Funnel   A conversion funnel always … Read More

Digital Marketing for Car Leasing Companies

The British car leasing industry has been going from strength to strength since the economic crisis. According to White Clarke Group Britain is has the third largest car leasing market in the world, one position ahead of Germany! One reason for this growth is consumers replacing their PCP and using leasing instead. Last year 4 out of 5 new cars  were bought … Read More

3 Reasons to Hire a Digital Agency in Portugal

If you’ve read any startup and tech articles recently, you’ve probably noticed that Portugal is trending. From innovative companies, to design thinking, and even tech disruption, this small country seems to be inescapable from any “Top 10 _____” article on the web. Some people are calling the capital city the Silicon Valley of Europe. Others are calling it the new … Read More

5 Reasons Why UK Companies Work With Digital Experts in Portugal

The British market has been saturated for quite some time now, it is struggling to find qualified manpower and it’s expected even more specialist will be needed the next coming years. The Portuguese economy is booming, especially the Marketing industry, big companies like Google, Vodafone and Amazon are already investing in the Portuguese Tech Business. The country is home of … Read More

How to Get More Landlords Through Digital Marketing

Digital Marketing for Estate Agents

There is a real opportunity for growing your real estate agency by expanding the letting side of your business. This is highlighted in CML’s research. They found that over one third of landlords have never used a letting agency! There are two main challenges when marketing to landlords. The first is, where do you find landlords? We know that they … Read More

5 Free Ways To Generate Leads Online in 2019

Generate leads online

Leads are the lifeblood of any online company. Having a consistent and reliable source of potential new business is vital to your brand’s growth and success. Many companies pay top dollar to affiliates to generate leads online. But what these companies often find is that the leads they receive are very “cold” or unqualified. At best, these leads take a … Read More

7 Ways to Increase Your Profit Margin in 2019

Increase profit margin

2019 is almost upon us and you’re probably struggling with next years P&L forecast, trying to figure out ways to increase your profit margin. In theory the formula is simple:   Profit Margin = Total Revenues – Total expenses You can alter the outcome of this equation by doing three things; Increase number of sales (always I guess) Reduce costs … Read More