Perfumes & companhia

Upgraded remarketing strategy
sees a 420% increase



Upgraded remarketing strategy
sees a 420% increase


Ok, let’s see that

About the project


Perfumes is the leading brand in Ecommerce for Perfumes and Cosmetics. The Ecommerce store was experiencing a very high CPA and some difficulty capturing returning customers. From Analytics our rate of abandoned carts was not as we wanted them.

Our challenge here was to increase unique purchases
and quantity of sales and increase revenue from
returning visitors.


About the project


Perfumes is the leading brand in Ecommerce for Perfumes and Cosmetics. The Ecommerce store was experiencing a very high CPA and some difficulty capturing returning customers. From Analytics our rate of abandoned carts was not as we wanted them.

Our challenge here was to increase unique purchases
and quantity of sales and increase revenue from
returning visitors.

What we did


Existing remarketing campaigns were audited for major issues. The primary problem was poor market segmentation, causing display ads to miss relevant audiences.

Optimization of remarketing campaigns began by focusing on segmentation. Separate list categories were created to address remarketing to the different types of audiences:
• Smart Listing Audiences
• Users Who Added Items to Shopping Cart but Did Not Purchase
• Users Who Made It to Checkout but Did Not Purchase
• Users Who Abandoned Shopping Cart in last 7 Days
• Users Who Abandoned Checkout in Last 7 Days
• High Value Users (Have Already Spent 250 € in ecommerce store)
• Low Value Users (Have Already Spent 120 € in ecommerce store)
• Very Low Value Users (Have Spent Less than 50 €)

Next, we created a Cost-Per-Click strategy based on critical audiences. CPC spend for the remarketing campaign was prioritized based on audiences who were most likely to convert and make highvalue purchases.
We created a new display banner that promotes free shipping for all audiences. The goal of this banner was to encourage users to move from consideration to conversion.

Lastly, we manually chose the ad placements for the campaign.



Results

We observed the progress of our updated display remarketing campaign after one month of implementation to ensure that KPIs aligned with our objectives.

Using nearly the same ad spend as the previous remarketing campaign, our new strategy increased revenue by 425%.

The improved targeting of display ad placement resulted in an optimized ad spend. Though CTR decreased just slightly, the clicks that occurred converted 420% more.



“Working with Codedesign feels like having an extension of our own team; providing insights into performance, strategy adjustments and optimisation on a weekly basis to drive the increase in sales required. Our sales are consistently growing aligned with our ambicious sales plan.” David Arié, Marketing Director


We’re recognised by


What we did


Existing remarketing campaigns were audited for major issues. The primary problem was poor market segmentation, causing display ads to miss relevant audiences.

Optimization of remarketing campaigns began by focusing on segmentation. Separate list categories were created to address remarketing to the different types of audiences:
• Smart Listing Audiences
• Users Who Added Items to Shopping Cart but Did Not Purchase
• Users Who Made It to Checkout but Did Not Purchase
• Users Who Abandoned Shopping Cart in last 7 Days
• Users Who Abandoned Checkout in Last 7 Days
• High Value Users (Have Already Spent 250 € in ecommerce store)
• Low Value Users (Have Already Spent 120 € in ecommerce store)
• Very Low Value Users (Have Spent Less than 50 €)

Next, we created a Cost-Per-Click strategy based on critical audiences. CPC spend for the remarketing campaign was prioritized based on audiences who were most likely to convert and make highvalue purchases.
Also, we created a new display banner that promotes free shipping for all audiences. The goal of this banner was to encourage users to move from consideration to conversion.


Existing remarketing campaigns were audited for major issues. The primary problem was poor market segmentation, causing display ads to miss relevant audiences.

Optimization of remarketing campaigns began by focusing on segmentation. Separate list categories were created to address remarketing to the different types of audiences:
• Smart Listing Audiences
• Users Who Added Items to Shopping Cart but Did Not Purchase
• Users Who Made It to Checkout but Did Not Purchase
• Users Who Abandoned Shopping Cart in last 7 Days
• Users Who Abandoned Checkout in Last 7 Days
• High Value Users (Have Already Spent 250 € in ecommerce store)
• Low Value Users (Have Already Spent 120 € in ecommerce store)
• Very Low Value Users (Have Spent Less than 50 €)

Next, we created a Cost-Per-Click strategy based on critical audiences. CPC spend for the remarketing campaign was prioritized based on audiences who were most likely to convert and make highvalue purchases.
Also, we created a new display banner that promotes free shipping for all audiences. The goal of this banner was to encourage users to move from consideration to conversion.

Results


We observed the progress of our updated display remarketing campaign after one month of implementation to ensure that KPIs aligned with our objectives.
Using nearly the same ad spend as the previous remarketing campaign, our new strategy increased revenue by 425%.

The improved targeting of display ad placement resulted in an optimized ad spend. Though CTR decreased just slightly, the clicks that occurred converted 420% more.


Client feedback


“Working with Codedesign feels like having an extension of our own team; providing insights into performance, strategy adjustments and optimisation on a weekly basis to drive the increase in sales required. Our sales are consistently growing aligned with our ambicious sales plan.” David Arié, Marketing Director


Recognized by




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