LEV – Diets

Increased the number of phone calls 84% with an SEO strategy



LEV – Diets

Increase the number of phone calls 84% with an SEO strategy



About the project


LEV® is one of the leading diet and weight loss brands in Portugal. With almost 20
years of experience in the health and nutrition industry, it is present in several
European countries. LEV® has successfully changed the lives of over 100.000 people
across Europe..

Challenge


Competing with several brands with larger budgets for online and offline marketing (TV, Radio and Newspapers), LEV® needed to strengthen its online presence through increasing their organic positioning and drive more organic qualified traffic to the website.

About the project


LEV® is one of the leading diet and weight loss brands in Portugal. With almost 20 years of experience in the health and nutrition industry, it is present in several European countries. LEV® has successfully changed the lives of over 100.000 people across Europe.

Our challenge here was to increase unique purchases and quantity of sales and increase revenue from returning visitors.

 

Challenge

Competing with several brands with larger budgets for online and offline marketing (TV, Radio and Newspapers), LEV® wanted to strengthen its online presence through increasing their organic positioning and drive more organic traffic to the website.

What we did


In-depth keyword research for content production

The Codedesign SEO team worked start workingclos ely with the content team to define and implement a content plan strategy highlighting the best performing keywords where LEV® would stand-out. After a thorough keyword research, we’re able expand LEV’s touchpoints in Search Enginesed to new lines territories of content in accordance to LEV’s goal to be perceived as a healthy lifestyle brand.

This content plan aimed at increasing the website authority for relevant topics for the business, the personas
and for every phase of the conversion funnel.

The content was produced taking into account the importance of TF-IDF, synonyms, term relationships and semantic distance, Co-occurrence and entity salience.

Optimization techniques applied

• Clinics local search optimization: Being an online and offline business, local SEO was part of the equation to increase organic visibility of every clinic (26 in total) on Google Local results and Maps/My Business. This was very relevant both local searches but also for mobile users.
• SSL implementation: Protect personal data and assure best recommended practices from Google and online privacy.
• Website Speed optimization
• CRO: Colour background change; Increase CTA colour contrast; Click to call implementation
• AMP implementation: With Mobile first Index in mind, we started optimizing for Mobile
organic Visibility in April 2017.


Results

LEV®’s blog was ranking on Google’s First Page for the word “dieta” in 1 year.

Using a consistent strategy Lev website became a national reference online.

These different strategies resulted in a more efficient inbound and the exponencial growth of traffic on the website for targeted keywords.



We’re recognised by


What we did


In-depth keyword research for content production

The SEO team worked closely with the content team to define a content plan highlighting the best keywords where LEV® would stand-out. After a thorough keyword research, we expanded to new lines of content in accordance to LEV’s goal to be perceived as a healthy lifestyle brand.

This content plan aimed at increasing the website authority for relevant topics for the business, the personas and for every phase of the conversion funnel.

The content was produced taking into account the importance of TF-IDF, synonyms, term relationships and semantic distance, Co-occurrence and entity salience.


Optimization techniques

• Clinics local search optimization: Being an online and offline business, local SEO was part of the equation to increase organic visibility of every clinic (26 in total) on Google Local results and Maps.
• SSL implementation
• Speed optimization
• CRO: Colour background change; Increase CTA colour contrast; Click to call implementation
• AMP implementation: With Mobile first Index in mind, we started optimizing for Mobile organic Visibility in April 2017.

Results


• In 1 year, LEV®’s blog was ranking on Google’s First Page for the word “dieta”
• In 1,5 years, organic traffic increased 189%
• Organic visibility increased 178% on Google Top 3
• 3500% on Google Top 4-10 (First Page)
• 253,78 % increase in remarking opportunities 84,27% increase in the number of clicks on the phone number (micro conversion)



Recognized by




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